For years, I’ve encouraged people to Google themselves. It was one of the easiest ways to understand what potential clients, employers, recruiters, referral sources and others would find when they
The AI Prompt I Use When I Need Better LinkedIn Content Ideas
One of the biggest challenges professionals face on LinkedIn isn’t writing content. It’s figuring out what to write about in the first place.
Most people don’t struggle with LinkedIn because
Why Summer Is the Best Time to Build Your Visibility, Reputation and Network
Every September, I notice the same thing. My inbox fills up with messages from professionals who want to update their LinkedIn profiles, become more active on social media, reconnect with
How to Get Found in AI Searches
A lot of professionals still think of their online presence as secondary to the “real work.” They assume that if they’re excellent at what they do, have strong relationships and
How to Turn Your Everyday Work Into Strong LinkedIn Content
A lot of professionals struggle with LinkedIn content because they put too much pressure on themselves to come up with something brilliant every time they post. They sit down to
Five Steps to Grow and Nurture Your LinkedIn Presence and Network
A lot of people approach LinkedIn the same way they approach buying a plant. They set it up, put it somewhere visible and hope it somehow grows on its own
Why More Professionals Should Use LinkedIn QR Codes
Most professionals spend a lot of time thinking about how to meet the right people, grow their network and stay connected after conferences, meetings and speaking engagements. At the same
How Law Firms Can Actually Use Awards and Rankings for Marketing and Business Development
Law firms spend an enormous amount of time pursuing awards, rankings and recognitions. They coordinate submissions, gather references, draft matter descriptions, track deadlines and dedicate significant internal resources to the
How Small Law Firms, Boutiques and Solo Practitioners Can Get Ranked in Chambers
A lot of lawyers at boutiques, smaller firms and solo practices automatically assume Chambers rankings are reserved for giant law firms with massive marketing departments, billion-dollar clients and entire teams
Why Some Lateral Partner Moves Thrive While Others Lose Momentum
Few moments create more visibility for a lawyer than a lateral move. The announcement gets picked up by the legal media. Clients and referral sources start paying attention. Recruiters, competitors