What professionals need to know about LinkedIn’s AI recommendation systems, semantic search and building topical authority.
If you’ve been following conversations about LinkedIn’s algorithm, you’ve probably seen people talking about
What Every Blog Post Should Include Before You Hit Publish
By the time you’ve finished writing an article, you’re probably ready to hit publish and move on to the next thing. I get it. Writing a good article takes time.
Why Every Luxury Brand Needs a LinkedIn Strategy
When luxury brands think about social media, Instagram is usually the first platform that comes to mind. It makes perfect sense. Luxury brands have always relied on beautiful imagery, aspirational
Why Every Consumer Brand Needs a LinkedIn Strategy
Many people still think of LinkedIn as a platform for recruiters, job seekers, lawyers, consultants and other B2B professionals. As a result, many consumer brands devote almost all of their
How to Use Every Conference to Build Your Brand, Grow Your Network and Create Opportunities
Most people attend conferences hoping they’ll meet a few interesting people, learn something new and maybe come home with a handful of business cards. The most successful professionals approach conferences
Why July and August Are the Best Time to Invest in Your Business Development and Marketing
Every summer, I hear professionals talk about how business slows down. Clients are on vacation. Colleagues are taking time off. There are fewer meetings on the calendar, and many people
How I Never Run Out of LinkedIn Content Ideas
After years of creating content and helping other professionals build their brands on LinkedIn, there’s one question that comes up again and again. Where do your content ideas come from?
Some of The Best Networking Opportunities on LinkedIn Are Already in Your Network
If you asked most people how to get more out of LinkedIn, they’d probably tell you to grow your network. They’re not wrong.
Building your network is important, but I
The Elements of an Effective LinkedIn Post
If you’ve spent any time looking for advice on LinkedIn content, you’ve probably seen the same themes come up again and again. People talk about algorithms, posting frequency, the right
The Business of Building: A Conversation with Misty Leon, Founder of Practical Counsel Advisors
One of the things I enjoy most is talking with people who are building businesses. Every founder has a story about the moment they identified a problem, saw an opportunity