Law firms are spending a lot of time talking about AI right now, but AI is only one part of a much bigger conversation about how firms operate, serve clients
8 Lessons on Building Your Career, Network and Personal Brand From David H. Crean
I recently interviewed David H. Crean, founder and managing partner of Cardiff Advisory, for my Business of Building series. His career has taken him from scientist to corporate
What to Post on Social Media in December – Holiday, Year-End and New Year Content Ideas
December gives you so many different directions for your social media content. You have the holidays, year-end celebrations, giving, gratitude, time with family and friends and a natural opportunity to
What to Post on Social Media in November – Content Ideas for Thanksgiving, Giving, Gratitude and More
November gives you so many good reasons to create content that feels a little more personal and relationship focused. Thanksgiving naturally brings gratitude to the forefront, many organizations are focused
How Lawyers and Business Professionals Can Build a More Consistent Business Development Pipeline
Referrals are one of the best sources of new business for lawyers and other professional services providers. Someone who already knows and trusts you recommends you to someone else, and
What to Post on Social Media in October: Content Ideas You Can Use All Month
October is one of the busiest months of the year for many professionals. Fall conference season is in full swing, calendars are packed with events and client meetings and suddenly
What to Post on Social Media in September: Content Ideas You Can Use All Month
September always feels like a reset to me. Summer is winding down, people are back from vacation and suddenly calendars are filling up again with conferences, events, client meetings, speaking
AI Search Optimization: How Lawyers and Business Professionals Can Improve Their Visibility in ChatGPT and AI Search
Someone gets your name from a trusted colleague and, before reaching out to you, asks ChatGPT what it knows about you. They want to know about your experience, the industries
The Business of Building: A Conversation with David H. Crean, Founder and Managing Partner of Cardiff Advisory
For this edition of the Business of Building, I spoke with David H. Crean, Ph.D., founder and managing partner of Cardiff Advisory, whose career has taken him from the
How to Create Client Meeting Briefings Lawyers Will Actually Use
Law firm marketing and business development teams put a tremendous amount of work into preparing lawyers for meetings with clients and prospects. They research the company, review recent news, look