One of the easiest times to stop marketing is when business is good. You’re busy with client work, new matters are coming in, your calendar is packed and your pipeline
How to Give Your LinkedIn Content the Best Chance of Being Seen
You can spend a lot of time writing a LinkedIn post, finding the right image and getting the wording exactly where you want it, only to publish it and have
What the Farnborough Air Show Reminded Me About Business Development
I recently spent several days at the Farnborough International Air Show in the UK, one of the largest gatherings for the global aerospace and defense industry. Thousands of people from
15 Ways AI Can Help Legal Marketers Work Smarter
Whenever I speak to a group of legal marketers about AI, I can almost guarantee someone will ask, “Are you worried AI is going to replace us?” My answer is
How Executive Assistants and Legal Secretaries Can Help Lawyers Get More Out of LinkedIn
If you’ve ever asked a lawyer why they aren’t more active on LinkedIn, you’ve probably heard some version of the same answer. “I know I should be doing more, but
Why You Need a Personal Board of Directors (and How to Build One)
I’ve spent my career working with lawyers, executives, recruiters, consultants and business owners. On the surface, their careers look very different. They work in different industries, have different goals and
How Successful Business Developers Win More Clients: The Psychology Behind Business Development
I’ve spent a lot of my career around lawyers, consultants, executives, recruiters, business development professionals and business owners whose success depends, at least in part, on their ability to build
How to Turn Unexpected Downtime Into One of Your Most Valuable Business Development Tools
I spent several hours sitting in holiday weekend traffic on my way to the Hamptons recently. Like most people, I had two choices. I could spend the drive getting frustrated
The Most Talented People Aren’t Always the Most Visible: Why Professional Visibility Matters More Than Ever
I’ve spent my career working with lawyers, consultants, executives, recruiters, business development professionals and business owners. One thing I’ve noticed is that being good at what you do and being
Why Private Equity Firms Need a Digital Reputation Strategy: The Growing Role of LinkedIn and AI Visibility
Private equity has always been a relationship business. Firms build reputations over years of working with founders, helping portfolio companies grow, generating returns for investors and developing expertise within particular