A lot of lawyers put real time and thought into writing client alerts, articles and blog posts. There’s research, drafting and usually multiple rounds of edits before anything is ready
How Law Firm Business Development Professionals Can Start Bringing in Work
Business development professionals are already in the middle of the right conversations. The difference between supporting revenue and helping generate it usually comes down to what happens next.
Most of
How Lawyers Should Really Be Using LinkedIn for Business Development
For a long time, business development for lawyers has been tied to visible, structured moments. It happens in pitches, in meetings and in conversations that are carefully prepared and often
How Lawyers Can Actually Use LinkedIn to Bring in New Clients
Most lawyers are on LinkedIn, but very few are using it in a way that consistently leads to business.
There’s usually some activity. A post here and there, a profile
How to Become Irreplaceable at Work
A lot of people think becoming irreplaceable at work is something you either are or you aren’t. It can feel like a fixed trait, something tied to personality or timing
How to Use Downtime to Build a More Consistent Marketing Presence
There are always stretches during the year when things slow down a bit. Your clients are away, deals pause or your calendar just isn’t as full as it usually is.
Why Lawyers Should Nominate Their Clients and Prospects for Industry Awards
When people think about industry awards, the focus is usually on whether the firm or the individual lawyer is being recognized.
What tends to get overlooked is how effective awards
Spring Clean Your Marketing and Business Development Efforts
Spring is a natural time to reset, refocus and get organized. While you may be thinking about clearing out closets or refreshing your space, it’s also a great reason to
The Type of Content That’s Actually Working on LinkedIn Right Now
LinkedIn doesn’t always make it easy to tell what’s actually performing well. Most of the time, people are left guessing, testing things and hoping something sticks. That’s why it’s useful
Why So Many Smart Professionals Are Invisible on LinkedIn
There are many lawyers and professionals doing sophisticated, high-value work whose LinkedIn presence doesn’t reflect that reality. They’re advising on complex matters, managing demanding clients and operating at a high